Privacy Policy

This Privacy Policy explains how MISS BEAUTY (“MISS BEAUTY”, “we”, “us” or “our”) collects, uses, stores, shares and protects personal information when you visit our website, contact us, place an order, or subscribe to our mailing list. It applies to everyone who deals with us, whether you are in Pakistan or ordering from abroad.

We have tried to write this in plain language rather than legal boilerplate. If anything here is unclear, write to us at info@missbeauty.pk and we will explain it.

1. Who we are

MISS BEAUTY is a cosmetics brand based in Karachi, Pakistan. We are the data controller for the personal information described in this policy — meaning we decide what is collected and why.

MISS BEAUTY
Block 6, F.B. Area, Karachi, 74200, Pakistan
Telephone: +92 21 349 7826
Email: info@missbeauty.pk

2. Information we collect

We only collect what we actually need. Depending on how you interact with us, that may include:

Information you give us

• Contact details — your name, email address, telephone number and delivery address, when you place an order or enquire about one.
• Order details — the products you ordered, quantities, prices in PKR, delivery preferences and any instructions or notes you add.
• Correspondence — the content of emails, WhatsApp messages, phone enquiries and any complaint, return or exchange request.
• Mailing list details — the email address you submit to our newsletter form, and whether you have opened or clicked our emails.

Information collected automatically

• Technical data — IP address, browser type and version, operating system, device type, screen size and language setting.
• Usage data — pages viewed, time on page, referring website, and which products or categories you looked at.

Payment information

We do not store full card numbers, CVV codes or bank credentials on our own systems. Card and wallet payments are handled by regulated payment processors. Where an order is paid cash on delivery, our courier collects the payment and we receive only confirmation that it was paid.

3. How we use information

We do not sell your personal information to anyone, and we do not use it to build advertising profiles that are shared with third parties.

4. Our basis for processing

We process personal information where:

• it is necessary to perform a contract with you — for example, fulfilling an order you placed;
• you have given consent — for example, subscribing to our mailing list or accepting non-essential cookies;
• it is in our legitimate interests — for example, securing our website, preventing fraud and improving our products, provided your rights do not override those interests; or
• we are under a legal obligation — for example, retaining invoices for tax purposes.

We operate in accordance with applicable Pakistani law, including the Prevention of Electronic Crimes Act 2016 and data protection legislation as it comes into force. Where we serve customers in other jurisdictions, we aim to meet equivalent standards.

5. Cookies and tracking

Cookies are small text files placed on your device. We use a small number of them:

• Strictly necessary — to remember your basket, keep a session secure and load the site correctly. These cannot be switched off.
• Analytics — to count visits and understand, in aggregate, how the site is used.
• Preference — to remember choices such as your language or dismissed notices.

We do not use advertising or cross-site tracking cookies. You can block or delete cookies through your browser settings, though strictly necessary cookies are required for ordering to work. Our site also loads a web font from Google Fonts; your IP address is visible to that service when the font is requested.

6. Who we share with

We share personal information only with parties who need it to help us operate, and only as far as necessary:

• Courier and logistics partners — your name, address and phone number, so your order can be delivered.
• Payment processors and banks — to take and reconcile payment.
• Technology providers — website hosting, email delivery and analytics providers acting on our instructions.
• Professional advisers — accountants and legal advisers, where required.
• Authorities — where we are legally required to disclose information, or to establish or defend legal claims.

If our business is ever sold or restructured, customer information may transfer to the new owner, who would remain bound by this policy until you are notified otherwise.

7. International transfers

Some of our service providers — for example email and hosting platforms — operate servers outside Pakistan. Where personal information is transferred abroad, we take reasonable steps to ensure it remains protected by appropriate contractual safeguards and that the provider may use it only to deliver services to us.

8. How long we keep data

• Order and invoice records — retained for the period required by Pakistani tax and accounting law, generally six years.
• Enquiries and correspondence — up to two years after your last contact with us.
• Mailing list data — until you unsubscribe, after which we keep a minimal suppression record so you are not re-added.
• Website analytics — in aggregated or de-identified form, typically no longer than 26 months.

When information is no longer needed, we delete it or irreversibly anonymise it.

9. How we protect data

We use encrypted connections (HTTPS) across the site, restrict access to customer records to staff who need it, keep our systems patched, and require our processors to maintain appropriate security measures. No method of transmission or storage is completely secure, so we cannot guarantee absolute security — but if a breach occurs that is likely to affect you, we will notify you and the relevant authorities without undue delay.

10. Your rights

Subject to applicable law, you may ask us to:

• Access — give you a copy of the personal information we hold about you.
• Correct — fix information that is inaccurate or incomplete.
• Delete — erase your information where we no longer have a valid reason to keep it.
• Restrict or object — pause or stop certain processing, including direct marketing.
• Port — receive certain information in a structured, machine-readable format.
• Withdraw consent — at any time, where our processing was based on consent. This does not affect processing carried out before withdrawal.

To exercise any of these, email info@missbeauty.pk or call +92 21 349 7826. We will respond within 30 days. We may ask you to confirm your identity before acting, to make sure we do not disclose your data to someone else. There is no charge for a reasonable request.

11. Marketing choices

We send marketing email only to people who have asked for it. Every message carries a one-click unsubscribe link, and you can also reply to any of our emails or write to info@missbeauty.pk to be removed. Unsubscribing from marketing does not stop essential messages about an order you have placed.

12. Children

Our website and products are intended for adults. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with personal information, contact us and we will delete it.

13. Third-party links

Our site may link to third-party websites, such as a payment provider or a courier's tracking page. We are not responsible for the privacy practices or content of those sites, and we encourage you to read their privacy policies before providing information to them.

14. Changes to this policy

We may update this policy as our practices, technology or the law change. The revised version takes effect when posted here, and the “last updated” date at the top will change. If we make a material change to how we use your information, we will give you clearer notice — by email where we hold your address, or by a prominent notice on this site.

15. Contact us

For any question, request or complaint about privacy, please contact us. If you are not satisfied with our response, you are entitled to raise the matter with the relevant data protection or consumer authority in your jurisdiction.

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